Kalyan Jewellery to open Showroom in Tuticorin

On a major expansion drive, Kerala-based Kalyan Jewellery will invest Rs 1000 crore for opening 13 new showrooms in Kerala and Tamil Nadu and one at Dubai, besides setting up a shopping mall with a multiplex at Kochi.

The Thrissur-based jewellers will invest Rs 300 crore each for setting up six showrooms in Kerala and seven in Tamil Nadu, and an overseas showroom at Dubai, Managing Director, T S Kalyanraman, told reporters here.

The showrooms in Kerala would be at Kollam, Thiruvananthapuram, Alapuzha, Kozhikode, Kannur and Kottayam, he said adding, preliminary work for the Kollam and Thiruvananthapuram showrooms have already begun. Kalyan's second showroom at Thrissur will be inaugurated in April. The four-storeyed showroom will showcase diamond, silver and platinum jewelleries, he said.

A Rs 150 crore shopping mall with multiplex will be opened at Kochi, which is expected to be ready by 2010, he said.

The group, which already has a showroom at Coimbatore, will be making its presence felt at Tiruchirappalii, Salem, Madurai, Erode, Pondicherry, Nagercoil and Tuticorin.

Malayalam film actor Mamootty, who is the brand ambassador, will be projected in Kalyan's campaign of 'fight against impure gold', Kalyanaraman said.

He said the 'Gold card' introduced for customers had been very successful. Every customer, who purchases goods worth Rs 1000 will get customer gold card which would enable him to get free gifts and other benefits.

The group has at present three showrooms at Thrissur, Palakaad, Perinthalmanna and Coimbatore.

Source: The Hindu